GS1 Digital Link

The GS1 Digital Link is revolutionizing the way consumers interact with products. This innovative technology bridges the gap between physical products and online information, bringing a whole new level of transparency and interactivity.

Smartphone in Hand, auf Bildschirm Produkt mit 2D-Code

Manufacturers and retailers who traditionally store extensive product information to support the supply chain can now use GS1 Digital Link to make this data directly accessible to consumers. This includes a wide range of information, from recycling instructions to creative usage ideas for their products.


Customers simply need to scan the code with their smartphone camera to gain immediate access to a wealth of information - from origin, care instructions and size recommendations to recycling options. The technology also supports more dynamic aspects such as loyalty points, customer reviews, recommendations and current offers. From nutritional information and medical product data to warranty registrations and troubleshooting guides, the GS1 Digital Link makes it possible.


What makes the GS1 Digital Link special is its ability to work with a variety of identifiers, such as QR codes, RFID tags or GS1 DataMatrix. This flexibility means that manufacturers can use existing systems to bridge to digital content.

Implementing the GS1 Digital Link is a simple three-step process.

  • First, manufacturers identify and label their products with a unique GS1 identifier, such as a GTIN, which is encoded in a code.
  • They then store consumer information that is made accessible via the GS1 Digital Link.
  • Finally, they link the data, regardless of where it is stored.


Unlike a traditional, proprietary URL that leads to a specific web page, the GS1 Digital Link, in conjunction with a GS1-compliant resolver service, provides the ability to access diverse information in different languages and formats. If a retailer uses the same code, they can gain access to additional data such as product videos to enhance their product presentation.

Modern 2D barcode scanners are required for the GS1 Digital Link in 2D codes such as QR codes or GS1 DataMatrix, as conventional laser scanners cannot read them. Even older 2D scanner models sometimes do not meet the technical requirements for these codes.